Wet n Wild Pore Minimizing Facial Serum Primer

It's prime-time for your skincare routine! Formulated with a luxurious blend of flower and fruit extracts that help to brighten, refine, and condition the skin, this water-based primer serum will leave you feeling positively radiant as it boosts your skin's radiance and preps and primes it for makeup. Wet n Wild starts as everyone's first and remains a lifelong destination for vibrant and accessible beauty, delivering over 40 years of trend-forward and all-inclusive innovations. We are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget, so you can go ahead and get your feet wet with us again, going wild with your imagination!

Refining Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.

Promoting Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.

Skin-Loving Ingredients: A garden of nourishing ingredients await, including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.

For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.

Cruelty-Free and Vegan: Wet n Wild makeup products are never tested on animals and are always cruelty-free. From the bold 'n' bright to the neutral 'n' nuanced, we set out to spoil you with options while setting the gold standard of achievability.

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